Mashburn is the most recent retailer to open within the red-hot Nashville market.
The Atlanta-based firm owned and operated by Sid and Ann Mashburn is the primary specialty retailer to signal on within the Neuhoff District, a brand new improvement that’s being constructed on the Cumberland River within the historic Germantown neighborhood. The area, a former meatpacking plant, is being redeveloped by New Metropolis Properties right into a mixed-use property that may embrace residences, workplace area and about 150,000 sq. toes of retail and eating places.
The Mashburn retailer totals about 6,000 sq. toes and homes each the model’s males’s and womenswear. It occupies a outstanding area close to the The Curve, Neuhoff District’s centerpiece constructing, situated at 1312 Adams Road.
The lads’s and ladies’s outlets have separate entrances, with an inside pass-through. The two,870-square-foot Sid Mashburn males’s retailer has a extra masculine really feel, with whale-gray customized millwork, a ping-pong desk, vinyl information and a turntable. The shop additionally options an in-house grasp tailor for alterations and customized work.
Ann Mashburn’s ladies’s retailer is 1,900 sq. toes with white fixtures and silk shantung material. Each side share seagrass carpeting and classic Turkish kilim rugs underfoot.
The choices embrace tailor-made clothes, shirts, sportswear, neckwear, footwear, small leather-based items, purses and equipment beneath the Mashburn title. There are additionally some third-party manufacturers together with A.P.C. & Aspesi attire, Edward Inexperienced footwear, Tretorn & Diadora sneakers, Filson baggage, Marie-Hélène de Taillac jewellery and Vintner’s Daughter skincare.
This marks the sixth retailer for the couple. The primary opened in Atlanta in 2007 and immediately there are items in Houston, Georgetown, Dallas, New York and Los Angeles, the place it has a males’s-only retailer. “Individuals from Nashville used to journey to Atlanta to buy with us,” Sid Mashburn stated. “However now Nashville is rising up.”
So when New Metropolis Property president Jim Irwin, a pal of the couple, advised them his idea for Newhoff District, they knew it was time to make the leap.
Ann and Sid Mashburn
William and Susan Brinson
“The best way they’re mashing up fashionable improvement and historic business from the town’s early days is inspiring,” Sid Mashburn stated.
“The property reminds us loads of our flagship retailer and headquarters in Atlanta, that are housed in a former abattoir and meatpacking facility known as the White Provisions Firm, which, coincidentally, was partially owned by the Neuhoff household. Our outlets and features are all about mixing the brand new with the previous in a approach that feels each recent and acquainted, so this partnership feels prefer it was made for us.”
“We couldn’t be extra enthusiastic about coming to Nashville,” stated Ann Mashburn. “Whereas the town has a lot to supply, you may’t get round the truth that it’s Music Metropolis. So long as Sid and I’ve identified each other, music has been simply as huge part of our lives as garments. So Nashville seems like a pure subsequent step for our enterprise. We’ve had an incredible buyer base in Nashville for the reason that starting, and it’s an honor to have a retailer there.”
Sid Mashburn likened Neuhoff District to the Nation Marts in California which have attracted loads of consideration — and a big selection of outlets — in recent times. “They’re nostalgic with out being maudlin,” Sid Mashburn stated of the redevelopments that deliver collectively distinctive outlets, eating places and experiences in redeveloped historic websites.
Whereas Mashburn is the primary retailer to signal on at Neuhoff District, the couple is assured they are going to quickly be joined by others. In accordance with Irwin: “We’re working arduous to deliver a really particular mixture of extremely curated specialty retailers to Neuhoff which might be new to the market. We’re chatting with wonderful manufacturers that might solely think about coming to one-of-one initiatives. Mashburn is an ideal bellwether for the kind of retail bulletins you could count on to listen to within the coming months.”
Trying forward, Sid Mashburn stated the Nashville opening marks a return to opening retail shops for the couple. “For the previous couple of years, we didn’t open something. However we’re again on the horse.” Among the many areas they’re eyeing are the Brentwood Nation Mart in California, the place he’s like so as to add a ladies’s retailer, early subsequent 12 months, and Charlotte, N.C., within the third or fourth quarter of 2025. “We’re selecting up the tempo,” he stated.
