Macy’s is bullish on tailor-made clothes and has spent a yr making a extra fashionable presentation of the class for its prospects on the Herald Sq. flagship in Manhattan.
In time for the vacation season, the retailer unveiled a revamped space on its fifth ground males’s division that features new retailers for Michael Kors, Calvin Klein, Tommy Hilfiger and Hugo Boss in addition to expanded assortments of Hugo, the corporate’s younger-skewed label, and B by Brooks Brothers, the model’s opening-price level assortment.
Sam Archibald, normal enterprise supervisor of attire, mentioned the up to date area “actually ties into our ‘Daring New Chapter’ and creates a extra fashionable expertise for our buyer.”
Macy’s “Daring New Chapter” is a technique revealed in February that features closing about 150 underproductive areas via 2026; prioritizing funding in about 350 “go-forward” areas, and increasing its small-format retailer chains.
Inside the remaining shops, the marching orders for the retailers has been to supply a extra fashionable and related assortment and compelling costs.
Archibald mentioned the revamped ground serves to raised showcase the retailer’s key manufacturers and their up to date choices. The expanded Michael Kors assortment, he mentioned, provides fits and sport coats in wool and cashmere blends. The Calvin Klein store “actually drives a stage of class” with its fashionable, slim-fit shirts and a newly added knit blazer.
“I’m not presupposed to have a favourite, however the Tommy Hilfiger store is certainly one of my favorites,” he mentioned, “with its upgrades and give attention to fall flannels” in addition to different up to date items.
And the Hugo Boss and Hugo assortment is focused to the extra fashion-forward buyer with its trend-right silhouettes, he mentioned.
Whereas it doesn’t have a devoted store, the B by Brooks Brothers assortment has additionally been expanded, he mentioned, as prospects reply to its topcoats, sport coats and neckwear.
He believes that by shining a highlight on these “highly effective manufacturers,” the Macy’s buyer may have a wide array from which to decide on.
“The ground represents among the greatest merchandise we’ve ever supplied,” he mentioned.
These manufacturers may even be the main focus within the department shops and on-line, he mentioned. “Our dedication within the ‘Daring New Chapter’ is to reinforce the client expertise. We’re speaking about Herald Sq. right here, which is all the time a particular place, however we’re doing that throughout our enterprise and on macys.com.”
He mentioned Herald Sq. is “a beacon, not just for Macy’s however for retail, and the client ought to count on elevated product and enhanced displays.”
Archibald mentioned that even throughout the peak of the pandemic, when males switched from fits to sweatpants, the corporate didn’t abandon tailor-made clothes, and that dedication is paying off.
“We’re more than happy with the place we’re in tailor-made clothes,” he mentioned. “Macy’s is a vacation spot for dress-up, and tailor-made clothes is a part of that. Males rely on us to decorate them for his or her weddings, their first jobs and different particular occasions. We didn’t vacate the enterprise throughout COVID-19 and we stay dedicated to it.”
